Small Business Saturday Guide

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With Black Friday and the holidays at our doorstep- it can be easy to get caught up in all of the sales at the larger chain stores. Take a step back and look at who you may know in your circles and community that can offer just the things you want or need. They may not mark their products down to next-to-nothing, but their products are handmade, of the highest quality, and most importantly, made with love.

We wanted to share of favorite makers and small business owners within Makeshift and our community. Whether that be online, in their shop, or utilizing their services they offer, we want to support the makeshi(f)ters out there. We will be continuing to update the Small Business Guide post with local shops and events that are taking place over the holiday season, so be sure to check back!

This holiday season, join us in #shopsmall & #shoplocal!

Happy Holidays!

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Building The Brand with Endswell

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We are starting off the New Year with a new speaker series entitled Building the Brand. It will encompass the fields of design and production exploring where the physical meets digital. It is a bimonthly event series where you can gain advice from creative professionals (designers, photographers and architects) who have created a physical product line with a Q&A style panel with them following the talk.

First up are Rachel Gant and Andrew Deming, the designers behind Endswell and Yield Design Co. Endswell is best described as the modern day heirloom. At Endswell they cast solid gold rings from 3-dimensional prints and hand-finishing them to perfection. They believe in creating pieces of value, imbued with meaning, that stand the test of time. They create rings that embody their own beliefs in the importance of good design and responsible sustainable production while respecting the past, yielding to the present and looking forward to the future.

Endswell is the creatives sister company to Yield Design Co. Yield is a San Francisco based design house creating products that pair progressive design with traditional craft. Yield goods are designed to encourage a vibrant lifestyle and to facilitate the better parts of life. Founded by Rachel and Andrew in late 2012, they have crafted numerous collections with a wide material vocabulary, all unified by a distinctive and refined sense of play.

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As for Endswell, Rachel Gant and Andrew Deming found their inspiration for their new venture after designing the ‘Infinity’ pair of wedding bands for their close friends. In 2013 they began creating the line of rings that would become Endswell, consisting of rings designed for everyday as well as a “Commitment” collection of non-traditional wedding bands. Each design is a physical translation of a concept or feeling; the Infinity series reveals continuous surfaces and mobius strips to represent the concept of endlessness and the Align series shows a motion in which two pieces meet to become one. Each piece is a delicate balance of rich meaning and minimalist form.

With starting any company, there are unforeseeable challenges, especially when creating a physical product and manufacturing it. With our Building the Brand series, we look to bring you an inside peak of how brands break through the barriers they encounter and creative problem solving they tackle along the way. As a preview of what they will be discussing, we asked Andrew and Rachel what they found to be the most challenging thing about creating their own physical products:

“What we’ve found to be the most challenging is everything outside of the design of the products themselves–designing them has been the fun and easy part. It’s the operational challenges, figuring out the infrastructure that supports the ordering, manufacturing and fulfillment of our goods where we’ve encountered the most difficulty. It’s something we’ve had to learn on the fly, just by making mistakes and correcting. When we created Endswell, we tried to put a lot of what we learned from Yield into practice. We greatly simplified our supply chain and created a model where we didn’t need to go out of pocket to stock a large inventory before we could sell to customers.”

Join us for our founding Building the Brand talk this month at the clubhouse on January 27th to hear more on Endswell, Yield, and this dynamic duo!

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Rachel Gant

Rachel earned her Bachelors in Industrial Design following a period of Architecture studies at Cal Poly. Her experience has ranged from a brief stint at the firm of architect Cass Calder Smith, to designing custom products for the playful photo store Photojojo. Rachel’s way of thinking is a bit unexpected, leading to unique pairings of ideas.

Andrew Deming

Andrew is a designer and strategist with a degree in graphic design and an MBA in Design Strategy from CCA. He is also cofounder of the city based experience sharing service Mosey. Prior to starting Yield, Andrew worked Yves Béhar at fuseproject where he took part in designing award-winning projects for clients such as Herman Miller, GE, and Sodastream Source.

Online Store

Cats as coworkers

Cats as coworkers. Photo by Kate Koeppel.

By popular demand, we are making available some of the rewards created for last year’s Kickstarter campaign. We’ve set up an online store over at Square Market. You can purchase a Makeshift-themed kerchief, replete with donuts, by Stewart Scott-Curran, or a silkscreened poster of tools to make shift happen by Kate Bingaman-Burt, or a sturdy silkscreened tote illustrated by Lisa Congdon. Get ’em while they last!

Posted by on January 4, 2014 and tagged with: Retail

August Pop-Up shop: Little Korboose

August marks the beginning of a new month and a new pop-up shop. Swap Shop SF may be gone, for now, but we have a bright and cheery shop taking it’s place in the Supply Closet. Meet Little Korboose, a design and illustration studio featuring eco-friendly products for baby, and for you!

The curated shop  is full off whimsical onesies & tees, plush pillow pals, prrr-fect tote bags, and organic screen printed tea towels. Come grab some goodies for baby shower gifts, first birthdays, or for your own home.

 

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All of the whimsical designs.

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The onesies and t-shirt designs (the robot just might be our favorite!)

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The adorable pillow pals, they even come in miniature size.

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These lovely and minimal tea towels would go well in any kitchen.

Weekly Class Wrap-Up January 21-25

iPhoneography 201

582287_296680987101543_678140272_nThis was the second installment of Sarah Deragon’s iPhonography series. People attending the class wanted to learn how to utilize iPhone photography for personal use and for their businesses. Even Howard Flax of Flax Art and Design, where many of us have spent our paychecks, came to learn some tips and tricks. Sarah informed students of different iPhone apps to help them improve the pictures taken with their phones. Do you know that you can cross process and double expose images with your phone?! Sarah offers iPhonography classes frequently at Makeshift so be on the look out for more if you want to learn how to improve your iPhonography.

Show and Tell: Branding and Marketing with Personality

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Genevieve Brazelton, a branding and social media strategist, taught the second class in her three part workshop . She offered the class to a small group of students in order to focus the content towards their individual business needs.  She helped them to figure out what they are doing differently than their competition. She also focused on identifying their ideal customer who needs and wants what they have to offer.

 

Artists from Abroad

Sharon Brenner is a local immigration attorney who is passionate about helping individuals from abroad. In this lecture/Q&A session, she gave an overview of the immigration process for foreign artists in various fields who seek to work in the U.S. It was a small audience, so she was able to address specific needs and concerns of the students.

Lydali Mixer

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From Ali Price, one half of Lydali,

“We hosted a cocktail party to show off our products that have been occupying the pop-up closet all month, and to bring in lots more that are only for sale online. We served champagne cocktails with St. Germain and berries, and small bites to eat. Makeshift Society was packed all night long, and it was a great time with lots of laughter, music, chatter, and Lydali purchases. We had a blast, and we hope to do it again soon!”

 

MMS Mixer Sponsored by The Findery

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For this months member mixer, we had our first sponsor, The Findery. There was a wonderful turn out, we were glad to see all of your smiling faces. Snacks, wine, beer and even a Gingersnap Arnold Palmer was served, yum. Oh, and also a cake, we can not forget the cake. We love you too, The Findery! Members that have not made it to one yet, be sure to stop by next months mixer. If your interested in sponsoring one of our fun mixers, let us know!

-Ashley & Christina