For our second Building the Brand series talks, we have local company MATERIALS + PROCESS. The talk will take place on March 20th at Makeshift Society in San Francisco. MATERIALS + PROCESS is a design studio based in San Francisco founded by Christine Marcelino at the end of 2011. What started as a platform to explore personal interests as a designer became a business through which she can share her designs with the world. At Materials + Process, we find inspiration in the elemental beauty of materials and the processes that transform their sentiment. We coax the grace and elegance of materials through craft and thoughtful deliberation, carefully honing the design of each of our products until the honest simplicity of purpose reveals itself. Our intention is to create enduring products that intimately reflect individuality and creativity, while keeping pace with a modern lifestyle. Their mission is to design and craft thoughtful, enduring products for the modern nomad and frontiersman. By recognizing essential functionality and using authentic materials, they naturally build longevity into our products. Through their work they cultivate and inspire thought through their artisanship. That philosophy is manifested in MATERIAL + PROCESS’s inaugural line of carryalls, totes, and cases. This line is crafted with vegetable-dyed leather that, with age, gets embedded with the lingering markings of your personal memories and adventures. Their designs invite you to evolve the look, feel and functionality of your product as you engage with it over time. With starting any company, there are unforeseeable challenges, especially when creating a physical product and manufacturing it. With our Building the Brand series, we look to bring you an inside peak of how brands break through the barriers they encounter and creative problem solving they tackle along the way. We asked Christine what she found to be the most challenging thing about creating their own physical products: “The most challenging aspect of starting a business is really staying focused and balanced. The design part comes easy but to build a sustainable business it takes more than just designing and making all day. I have a vision of where I want my business to be and its staying true to that vision and staying focused on the tasks that will take me there. Sometimes its the mundane stuff that keeps me at the computer all the day, it’s the meetings that take me away from making, its taking the time to fix what needs to be fixed, etc. And its all that plus balancing the time to be creative and have a life. With manufacturing, its been a challenge finding small run local domestic manufacturers that have exceptional craft and work with the materials I work with. As a small business, with limited resources its also a challenge to find the right manufacturing model for each product. It takes a lot of relationship building and learning on both ends.” Christine Marcelino is a San Francisco based industrial designer. Originally from Chicago, she moved to SF for the mountains, the ocean, and the food, of course. She studied Industrial Design and Art History at University of Illinois in Champaign and in Newcastle, England at Northumbria University. During that time her interest centered on materials for innovation and sustainable practices. Christine Marcelino has worked as a product designer in companies such as Smart Design, Pottery Barn, Marmot and Camelbak, and with product startups such as Alite Designs and Boreas Gear. Join us this Thursday March 20th, 2014 for the Building the Brand talk at the clubhouse in Hayes Valley! Tickets can be found here!