Building The Brand with Endswell

MSS_building the brand_endswell

We are starting off the New Year with a new speaker series entitled Building the Brand. It will encompass the fields of design and production exploring where the physical meets digital. It is a bimonthly event series where you can gain advice from creative professionals (designers, photographers and architects) who have created a physical product line with a Q&A style panel with them following the talk.

First up are Rachel Gant and Andrew Deming, the designers behind Endswell and Yield Design Co. Endswell is best described as the modern day heirloom. At Endswell they cast solid gold rings from 3-dimensional prints and hand-finishing them to perfection. They believe in creating pieces of value, imbued with meaning, that stand the test of time. They create rings that embody their own beliefs in the importance of good design and responsible sustainable production while respecting the past, yielding to the present and looking forward to the future.

Endswell is the creatives sister company to Yield Design Co. Yield is a San Francisco based design house creating products that pair progressive design with traditional craft. Yield goods are designed to encourage a vibrant lifestyle and to facilitate the better parts of life. Founded by Rachel and Andrew in late 2012, they have crafted numerous collections with a wide material vocabulary, all unified by a distinctive and refined sense of play.

MSS_BTB_endswell

As for Endswell, Rachel Gant and Andrew Deming found their inspiration for their new venture after designing the ‘Infinity’ pair of wedding bands for their close friends. In 2013 they began creating the line of rings that would become Endswell, consisting of rings designed for everyday as well as a “Commitment” collection of non-traditional wedding bands. Each design is a physical translation of a concept or feeling; the Infinity series reveals continuous surfaces and mobius strips to represent the concept of endlessness and the Align series shows a motion in which two pieces meet to become one. Each piece is a delicate balance of rich meaning and minimalist form.

With starting any company, there are unforeseeable challenges, especially when creating a physical product and manufacturing it. With our Building the Brand series, we look to bring you an inside peak of how brands break through the barriers they encounter and creative problem solving they tackle along the way. As a preview of what they will be discussing, we asked Andrew and Rachel what they found to be the most challenging thing about creating their own physical products:

“What we’ve found to be the most challenging is everything outside of the design of the products themselves–designing them has been the fun and easy part. It’s the operational challenges, figuring out the infrastructure that supports the ordering, manufacturing and fulfillment of our goods where we’ve encountered the most difficulty. It’s something we’ve had to learn on the fly, just by making mistakes and correcting. When we created Endswell, we tried to put a lot of what we learned from Yield into practice. We greatly simplified our supply chain and created a model where we didn’t need to go out of pocket to stock a large inventory before we could sell to customers.”

Join us for our founding Building the Brand talk this month at the clubhouse on January 27th to hear more on Endswell, Yield, and this dynamic duo!

MSS_BTB_ENDSWELL 3

Rachel Gant

Rachel earned her Bachelors in Industrial Design following a period of Architecture studies at Cal Poly. Her experience has ranged from a brief stint at the firm of architect Cass Calder Smith, to designing custom products for the playful photo store Photojojo. Rachel’s way of thinking is a bit unexpected, leading to unique pairings of ideas.

Andrew Deming

Andrew is a designer and strategist with a degree in graphic design and an MBA in Design Strategy from CCA. He is also cofounder of the city based experience sharing service Mosey. Prior to starting Yield, Andrew worked Yves Béhar at fuseproject where he took part in designing award-winning projects for clients such as Herman Miller, GE, and Sodastream Source.