Makeshift Brooklyn weeks 013-016

With 2014 just days away, we have been spending time reflecting on the current state of Makeshift and thinking about what makes us unique. We’re lucky to have a community that is strong and growing, and at the same time comprised of members who themselves have a wide reach. Here’s where we’re at:

Hundreds of members in San Francisco

9,000+ combined Twitter followers among the official Makeshift and founders’ accounts

760,000+ combined Twitter followers among all of our members

As a community with online and offline aspects, Makeshift is unique in this sense. Our clubhouses in SF and Brooklyn (soon!) carve out room for people to meet, work together, and experiment. Our larger online following means that we’re able to extend the Makeshift spirit to places where we don’t have a clubhouse yet, and to be influenced by these wider conversations as well.

Makeshift is stronger than its impressive numbers alone; our community is also enthusiastic and supportive. This means a lot when you’re working as much as we’ve been these past weeks. We’re doing our best to ensure that Makeshift is more than tiny real estate.


As the Kickstarter rewards make their way into the world backers have been sending images of their items in the wild, like this one from Georgia and Alan.

So many things are going on, people. That’s what we’ve been up to: so. many. things. For instance, we spent half an hour online with a turing test, yielding such poetic nonsense as this:

Verizon FiOS is the latest in fiber-optic technology. It delivers laser-generated pulses of light, riding on hair thin strands of glass fiber, all the way to your front door. When FiOS meets your computer, you can get broadband Internet at blazing-fast speed.

And much more than half an hour at the construction site, anxiously watching things fall into place. We’re still in the boring-but-necessary phase, working on things like heating and cooling. Still, what was on the ground last time is now hanging from the ceiling. Progress.


During the holiday I’ve been in California which has allowed Rena and I to meet in person and work through things over breakfast. Today’s list was “furniture, website, welcome kits, and January event.” On that last one: we will be accepting pre-sales for memberships from late January onwards. If you want to be among the first to know, sign up here.


We’ve had the pleasure of working closely with Heartwork, who are going to be supplying some of the furniture for Brooklyn (as they did for SF). A new color they have been developing happens to match our palette quite nicely:


Our neighbor Frankie opened his cafe recently, 66 Hope Cafe. Williamsburg has no shortage of cafes but 66 Hope has (at least!) one thing that the others do not: it’s literally across the street from us, which is great because it means we’re not alone, and there’s a nice place to hop over to if you need something a little different. They have nice plants.

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Allen Tan captured the same spirit in a different context: “Institution-making is a messy process, but it doesn’t have to be a lonely one.” That’s a notion worth starting the new year with.